T h e C h a l l e n g e
Does the online Brand Perception really matter, if Yes, where are we supposed to be and how do we ensure we do hustle with the strict guidelines we have around us. We have so many give good reasons to be talked for but somehow only the bad ones seems up to land on the social media. We know we need to put our house in order when it comes to Social Media, but we have no clue where to start from and where to focus How much is too much and how much in not, what is the baseline for an organisation of out type and size ?
R e f e r e n c e
S:M:A:R:T (Social Media Audit for Reach & Trust(admiration)) – Approach Paper
S:M:A:R:T is a study to determine the influence of Employer Brand in Social Media
through a scientific audit and craft an Action Plan for Employer Brand for future
thereafter
BACKGROUND:-
As a Business Leader is it very frustrating when I look at the ‘Conversion Ratio’ or ‘Cost per Hire’ etc. We have such good practices but the world doesn’t seem to know or doesn’t seem to care. How do we influence the world, about who we are and what we stand for ?
Who Influences What?
Reach (factors)
• Average followers
(according to industry)
• Average post reach
• Impression growth
• Last 90 days visitors
Admiration (factors)
• Click through rate
• Engagement rate
• response rate
• negative comments