T h e C h a l l e n g e
The authors believe that love is a verb that exemplifies its essence best when expressed, free-flowing and unconditional. The same is with communication; in a crisis scenario, communication has to be more than static. It is all about the right proficiency in the language, about an actionable plan and so on. Communication in c.r.i.s.i.s. is about caring, feeling, listening & expressing without hesitation or ambiguity.
R e f e r e n c e
LOVE IS A VERB(Commentary)
C.R.I.S.I.S. x c.r.i.s.i.s. model comprehensively covers all the critical dimensions: While All caps (C.R.I.S.I.S) is something that we must follow, small caps (c.r.i.s.i.s.) indicates what is optional, but certainly adds a layer of compassion to the overall communication.
C : Credibility by Visibility – It is important to understand that Visibility builds. Credibility and this visibility should be consistent across the Digital and Non-Digital platforms.
R : Responsibly Transparent – The basic principles are quite simple: Be upfront. Take responsibility. Tell the truth. Never engage in a cover-up, deceit, or unethical behavior of any kind.
I: Inform, inform & inform – Many a times, the intended audiences may miss the original message or may welcome reinforcements and hence X3x is a welcome formula. X3x (multiplier 3 times) is a figurative representation which states that a message can be repeated thrice, and the same message must be ideally communicated through 3 different mediums for maximum reach
S : Strategize (audience profile – medium-frequency) – The audience profile is a scientific framework which measures & analyses the audience on dimensions like Suspicious v/s Trust, Data v/s Story, High Context v/s Low Context, Analytical v/s Actionable (Call 2 Action) and so on. Once the Leader has a grip on the profile of target audience, they can easily strategize the other elements like medium, message, etc
I : Influencers driven, not by management – Influencers are a set of people who have a ‘following’ because of their ‘persona / charm’ and not necessarily because they are in a position of power.
S : Simple & Standard – Besides simplicity, what is also required is a degree of standardization in the way
communication is disseminated- by whom, when, where, what, why, etc.